where to go. what to do. who to know. // black austin texas

WHO WE ARE

soulciti launched in 1999 in Austin, Texas, as a grassroots phenomenon to disseminate news and entertainment information of interest to African Americans. griotmedia launched soulciti.com to create an interactive, easy-to-use Internet community and comprehensive resource.

THE GUIDE TO AUSTIN’S AFRICAN AMERICAN POPULATION.

OUR REACH

soulciti is the ultimate media outlet to reach savvy, and success-oriented African Americans in Central Texas. With our email database of 15,000+ registered users and an average of 30K+ visitors annually, we offer our audience the ability to experience the true utility of soulciti via the web.In response to our reader's feedback and availability of web technologies, soulciti continues to evolve into a full-featured web property and news source, supported by our weekly email blasts.Additionally, we have an active social media presence with cumulative traction of 100,000 monthly impressions generated from 25K+ Facebook fans and group members, 7,000 Instagram followers, and 950 X followers.As of April 2024.

WHO WE ATTRACT

Our readers are affluent, educated African American professionals in Austin and they have graciously named us Austin's No. 1 information source for local news and events of particular interest to African Americans. More than half of our audience is college-educated and has a household income of $75K-$200K. As the voice of Black Austin, our audience includes adults that are married with families, as well as singles.Advertising with soulciti will place your organization in front of several thousand Central Texas consumers, business owners, and decision makers, interested in arts and culture, community, business and networking, events and entertainment, food and adventure experiences. Supporting soulciti includes these benefits:

More than 15,000 permission-based subscribers and growing
Ability to highly customize your message and adapt on the fly as needed
Instant feedback and responses available through surveys and ticket give-aways
Expanded social reach via our community partner platforms
The highest ROI of any media targeting African Americans in Austin
Ability to achieve a variety of dynamic marketing objectives

WEBSITE ADV

ALL ADVERTISING IS PRE-PAID PRIOR TO PLACEMENT.All rates are current as of April 2024 and subject to change. Contact us about creating a custom marketing campaign for your brand or event.LEADER BOARD AD
700 X 100 | Starting at $50 per weekSQUARE BANNER
300 X 300 | Starting at $25 x week

SOULO BLAST ADV

We send out eblasts 2-3 times a week to our Central Texas database of 15K+ subscribers.We send an average of 6 emails per month with an average Open Rate of 12% and an average 1.8% Click Through Rate.SOULO BLAST
800 X Up to 1200 | Starting at $250 per sendSTREAMER BANNERS
700 X 100 | Starting at $75 x week

SOCIAL ADS

IG AND FACEBOOK POST
800 x 800 | $75 per post

IG AND FACEBOOK REEL
1020 X 1980 | $125 per reel + $75 Design Fee (If needed)

BUSINESS PROMO PACKAGE

» 300-500 WORD EDITORIAL
» 1 SOULO BLAST
» 1 IG & META SOCIAL POST$425

CAP CITY COMEDY CASE STUDY

6 weeks prior to the show date, the owner of Cap City Comedy sent out an SOS message to griotmedia expressing their concern that tickets for comedian Gary Owen not moving:OCTOBER 4, 2019 VIA TEXT MESSAGE
Hello Mr. Creech - Can you please put together a package to promote Owen Nov. 21-23? He needs some help sooner than later! Please and thank you. I'm very much concerned. Crickets right now.
— M. Coyle, Owner

View the full Case Study